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Watch: Kendrick Lamar “i”

kendrick

Kendrick Lamar just dropped a joyous (and subtly dark) video for “i,” the first single off his currently untitled third album. The video finds Lamar dancing through a troubled city, where scenes of domestic violence and suicide play out in quick, stark contrast to the party growing in the streets. The festive funk riffs and self-celebrating lyrics are fun and refreshing, but it’s how Lamar intercedes and balances these overarching themes with moments and images of stories from the street that make it worth playing again and again.

Watch below.

Kendrick Lamar’s third LP is projected for release in late 2014.



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