Toronto pop auteur Young Guv just released a video for “Crushing Sensation,” a sweet track from his recent mini-LP, Ripe 4 Luv. Following the daily routine of an aspiring but ultimately apathetic Rocky-type, the video juxtaposes a montage of uninspired exercising with the Young Guv’s bright synths and falsetto vocals. It makes you want to root for the dude — because who wouldn’t want to just sit around eating sugary cereal all day?
Watch below.
Ripe 4 Luv is out now via Slumberland Records.