Music Discovery is Everything.
For 15 years, ALT CITIZEN, the independent music publication, live show promoter, and zine, has been a pioneer in uplifting, inspiring, and keeping alive New York City underground music, its community, and story.
Established in 2010, ALT CITIZEN’s roots stem from those of music journalism’s heyday – music discovery through tangible media, on-the-ground live show reports, authentic taste-making, au fait curation of bills, show roundups, and new music lists, amongst more – and continues to maintain its status as a clocker of legends and respected platform that understands music, shares good music, and supports the passion of musicians that we too are fueled by every day.
Music Discovery is listening to every unlisted link sent to us via press releases, emails, and DMs.
Music Discovery is Shazaming at the club.
Music Discovery is eavesdropping on conversations between fangoers at shows about the sick bands they’re listening to this week.
Music Discovery is going to a record store and reading liner notes on the back of vinyl.
Music Discovery is attending local gigs in 100-cap rooms.
Music Discovery is taking the band stickers in bar bathrooms seriously.
Music Discovery is actually listening to the playlist your friend sent you.
Music Discovery is going to see a band even when you don’t have a crush on the frontperson.
Music Discovery is curiosity, reading, listening, sharing, asking questions, and showing up.
ALT CITIZEN is Music Discovery.
To celebrate 15 years of Music Discovery, ALT CITIZEN is launching an activation to remind us of the true importance of keeping music communities alive. Artists make music for fans. Fans buy tickets that support artists. Venues hire teams and bookers to make shows happen. Promoters get new people out to the show. And journalists tell the story of us.
